The Direct philosophy is to provide the most efficient access to the technology you want.  Since 2010 we’ve efficiently served many thousands of customers, including large and small business, government, schools, home office and individuals. is an ecommerce division of i3 NZ Limited. 100% New Zealand owned and operated, we supply a large range of quality, technology and related products.

Customers often give feedback on our competitive pricing, which is great, but be assured all our product is sourced through NZ distributors for each brand.  We DO NOT supply parallel  imported or clone products through our website. Your warranty is provided in NZ by the official NZ warranty providers in all cases.